At Pinnacle Strength Lab (PSL), we believe in the power of targeted, expert training to help young athletes realise their full potential. Elliott Dewey’s journey with us began when he was just 15, and it’s a powerful testament to how dedication and guidance can turn potential into performance. From representing his country internationally to becoming the captain of the Basingstoke Bisons, Elliott’s story is an inspiring example of what’s possible with the right support and training.
From Young Talent to International Competitor
When Elliott first started to train with me, he was already competing internationally in ice hockey within his age group, but he faced a new level of challenge.
“I started training with James when I was 15. At the time, I was playing ice hockey internationally and was starting to be scouted to turn professional. This meant having to play against men much bigger and stronger than I was.”
To help Elliott meet these demands, I designed a tailored programme focusing on strength, speed, agility, and conditioning - the essential qualities for success in competitive ice hockey. Over the next four years, our structured and progressive training helped Elliott develop a competitive edge that set him apart, both domestically and internationally.
“James was my strength and conditioning coach for four years, developing my strength, speed, agility, and conditioning to compete in the professional men’s game and stand out on the international stage by captaining the national team.”
The PSL Approach: Personalised Training for Elite Performance
At PSL, we don’t believe in one-size-fits-all programmes, especially when it comes to ambitious athletes. We understand that each athlete has unique needs and goals. Through our personalised approach, we provided Elliott with targeted exercises, adjustments, and progress monitoring, ensuring that his training was continuously optimised to build both physical and mental resilience.
The focused, one-on-one training at PSL equipped Elliott not only to excel on the ice but also to lead his team with confidence.
Beyond Training: PSL’s Support in Academic and Athletic Opportunities
PSL’s commitment to developing young athletes goes beyond physical training. As Elliott prepared to transition to university, I helped him explore options to study in the U.S. on an ice hockey scholarship, providing him with guidance and support that extended beyond the gym. This holistic approach is what sets us apart - we equip athletes for long-term success in all aspects of their careers.
Today, Elliott is the captain of the Basingstoke Bisons, making history as the youngest player to lead the club in its professional history and has represented Team GB ice hockey team on the international stage.
“Being coached by James has helped me achieve my goals, giving me the strength, resilience, and skills I need to compete at the highest level”
Elliott’s Transformation: Building Strength, Confidence, and Leadership
Elliott’s story is a testament to the power of PSL’s tailored, no-nonsense approach. By combining high-level athletic conditioning with mentorship and guidance, PSL enables young athletes to push past their limits and unlock their full potential. Elliott’s journey illustrates the growth that comes from a partnership built on trust, expertise, and a commitment to excellence.
Why Choose Pinnacle Strength Lab?
At Pinnacle Strength Lab, we’ve worked with athletes across a wide range of sports, including ice hockey, volleyball, dressage, football, rugby and everything in between!
We help you:
Develop Physical and Mental Strength: Our personalised programmes adapt to your needs, building resilience and confidence.
Gain a Competitive Edge: With focused training, we equip you to excel in amateur, professional and international competition.
Achieve Sustainable Peak Performance: Our comprehensive training approach is designed to support athletes in reaching and maintaining peak performance. Through targeted strength, agility, and endurance work, we help you excel in your sport and consistently perform at your best.
Elliott’s success is just one example of what’s possible with PSL’s dedicated approach to improving sporting performance.
If you’re ready to take your sports journey to the next level, reach out to us today.
About the Author
James Stoddart-Burrows MSc MA CSCS PICP
James holds an MSc and Masters in Sports Science; he is a Certified Strength and Conditioning Specialist (CSCS) and a Poliquin International Certification Program (PICP) coach. James brings over two decades of experience in personal training and strength coaching. Having trained NFL players, elite athletes, and high-profile professionals at some of the world’s top-tier facilities, James combines exceptional expertise with a passion for helping clients achieve transformative results. Now, he brings the same premium service to his home town with Pinnacle Strength Lab, a private gym and personal training facility based in Medstead, near Alton, Hampshire. James specialises in sustainable fat loss, strength building, injury rehabilitation and strength and conditioning for athletic performance, offering bespoke coaching tailored to every client’s goals.
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